Looking at Business Opportunities Based on Yahoo!’s Keyword Trends

During Ramadhan, the search keywords on Yahoo!Indonesia have been dominated by things related to Ramadhan itself, whether it's about the tradition in Indonesia or about the religious observance of the occasion. This was revealed when Yahoo!Indonesia released the top 10 trending keyword during Ramadhan. The list of the keywords may not be too useful this year considering that the end of the holy month is near, but it's worth paying attention to them for next year's business considerations.

Website owners, app developers or business owners can take advantage of the top keywords to develop something that may be popular come next year.

Zakat fitrah, imsakiyah schedule and Ramadhan fasting schedule are the three keywords that relate to Moslem’s religious life. How about creating an app for this? An app to see the schedule of fasting and imsakiyah which has a feature to remind the duty to pay zakat fitrah including the how tos. Although it seems to be a mere basic knowledge which all Moslem must have, the fact is the inquiry for those things are quite a lot.

Business owners, especially e-commerce, will be interested in these three key terms that are trending during Ramadhan; gamis dress, muslimah fashion boutique, and kaftan 2012. The rise of these terms into the trending list showed the interest of Internet users to look online for new clothes for Idul Fitri. This trend may easily stay or even expand next year. It would be wise to anticipate this for next year by preparing fashion collections that the market is looking for.

Many Internet users in Indonesia are also looking for information through key terms such as Al-Qur'an online, Lebaran cookie recipes, free iftar recipes, and free homecoming tips. App developers and site owners can certainly move to fulfill this need in their own ways.

Based on the data from Yahoo!Indonesia this year, it is proven that there is demand from the public. Some parties that was mentioned earlier can anticipate the trend, certainly by customizing it with next year’s trend, so they can provide what is needed by Internet users in the next fasting month.

[Image:  Yahoo! Ramadhan Mubarak]