Bangkok, 8 December 2020: Southeast Asia’s leading brand ecommerce enabler
aCommerce announced today the appointment of Roberto Kauffmann as Group Chief
Product Officer. Roberto brings 20 years of experience in building innovative
ecommerce and digital payments products for companies all over the world including in
his latest post as the former CPO of Shopmatic, a Singapore-based integrated
ecommerce platform company.

“I’m excited to join the incredibly strong team at aCommerce, being the pioneer but also
largest and most innovative ecommerce enabler in fast-growing Southeast Asia,” said
Roberto.

“As the ecommerce industry grows rapidly in Southeast Asia, aCommerce is working
closely with partners across the ecosystem to fuel the digital transformation of the
region. aCommerce is constantly innovating and productizing these innovations across
the evolving Ecommerce channels together with and for our brand clients, building long-
term relationships. I can’t wait to join the team.”

Roberto will be leading the innovation and development of aCommerce’s unified
platform IQ Suites that houses the company’s proprietary SaaS products for their clients
including BrandIQ, an ecommerce intelligence platform that allows brands to monitor
their products’ ecommerce performance across sellers and versus each competitor,
allowing them to quickly adapt and grow their market share.

The appointment of Roberto reinforces the company’s commitment to delivering
additional features and products for brand clients on top of aCommerce’s existing
market-leading platform and products.

“We’re thrilled to welcome Roberto to the team and look forward to working with him to
take our product innovations to the next level and elevate our services for our brand
clients as the leading brand ecommerce enabler in the region,” commented co-founder
and aCommerce Group Chief Executive Officer Paul Srivorakul.

Earlier this year, the company also announced the hiring of Luca Altomare, previously
Southeast Asia SVP of Distribution at Li & Fung, as Group Chief Operating Officer
where he will play an integral role in driving economically sustainable growth and long-
term margin growth for the company.