Adknowledge Partners with Axiata Group to Enter APAC’s Digital Ads Market
Amir Karimuddin - 19 January 2015
U.S-based ads company Adknowledge shows the desire to control the ads market in APAC by partnering with Axiata Digital Advertising. Axiata Group, the parent company of second largest telco in Indonesia, XL Axiata. This cooperation help the advertisers entering a number of promising markets, including Indonesia, Singapore, Malaysia, Hong Kong, and India.
According to the press release, Adknowledge will collaborate with businesses, ads agencies, and app developers to provide data-driven advertising strategies in order to improve the brand awareness, add more sales and app installation through digital videos, mobile, and marketing via social media.
Ben Legg, Adknowledge Inc’s CEO, commented, “We are so excited to collaborate with Axiata Digital to bring more digital ad solutions to brands and consumers. With our technology, experience, and skills set, we will change the way advertisers getting connected with their mobile-segmented vast growing market target all over APAC. Adknowledge has unmatched abilities to reach consumers through videos on Youtube and mobile and social media.”
Axiata’s President and Group CEO Jamaludin Ibrahim added, “Adknowledge has been in the business for more than ten years and has partnered with world’s biggest companies and ads agencies. With more than two billion mobile users in APAC, we believe that this partnership will guarantee consumers to get more relevant and targeted ads, which means better experience for them, and smarter and more efficient (in pushing sales) for brands and agencies.”
The market of digital ads in APAC is indeed in bloom. For Indonesia, the portion of digital ads purchase is predicted to reach $950 million (around Rp 12 trillion) this year, going up 80% from last year, with the total amount of mobile ads purchase will reach $50 million (around Rp 630 billion).