Aldi Haryopratomo is Appointed as eFishery Commissioner

The Aquaculture startup eFishery appointed Aldi Haryopratomo as a commissioner. Aldi's figure as the former CEO of GoPay is considered relevant for a company that is currently entering a hypergrowth period, in order to reach millions of fish cultivators in Asia.

Aldi will step down as CEO effective January 2021, after serving for three years. Now Andre Soelistyo, Hans Patuwo, and Ryu Suliawan are jointly developing the payment sector at Gojek Group.

In an official statement, eFishery Founder & CEO Gibran Huzaifah said the company needed an experienced person in the startup field in developing the eFishery business. He expects Aldi can provide direction so that eFishery can grow and reach 1 million fish farmers over the next three years, increasing positive socio-economic impacts in the aquaculture ecosystem.

“Aldi shares the same vision with us. In addition, he has superior experience and expertise in developing products and building organizations that target MSMEs, rural communities, and the informal sector to have an impact on a massive scale, such as when GoPay and Mapan reached millions of users," Gibran said, Thursday (21/1).

eFishery itself received series B funding from Go-Ventures and Northstar Group in August 2020, targeting to provide comprehensive and integrated services, from cultivation operations, financing, to distribution.

Personally, Aldi and Gibran met for the first time in 2015, when Gibran was chosen to be Endeavor Entrepreneur and Aldi became a mentor. Finally, the two of them meet regularly to discuss eFishery direction.

There is a common vision & mission between the two, both promote the community in the village. At that time, Aldi was building Mapan (formerly known as RUMA), an online social gathering application that focuses on rural communities, right before Mapan was fully acquired by Gojek in 2017.

Aldi also said that Indonesia needs more entrepreneurs like Gibran and startups like eFishery to reach MSMEs which still find it difficult to benefit from technology. "I am grateful to be a small part of eFishery until now. Hopefully, eFishery can continue to recruit the nation's best young generation and help millions of fish cultivators."

Last year, eFishery reached a 4 times increase in revenue compared to the previous year. The company's innovations have been acknowledged to have helped farmers increase their production capacity by 26% which resulted in an increase in farmers' income by up to 45%.

This year, the company targets to launch an integrated Smart Farming Solution service specifically designed to increase the efficiency and productivity of shrimp farming. The company wants to participate in realizing the government's target to increase shrimp exports by 250% in 2024.