AnyMind Group Obtains Series B Funding Worth of 204 Billion Rupiah
Focused on marketing activities and strategic partnership with LINE Corporation and Mirai Creation Fund
Yenny Yusra - 31 October 2018
Been focusing on technology development, AnyMind Group announced Series B funding worth of $13,4 million (around 204 billion rupiah) from LINE Corporation and Mirai Creation Fund. The existing shareholders, including JAFCO Asia and Dream Incubator, also participated in this round.
AnyMind Group's COO, Otohiko Kozutsumi, said to DailySocial, this round is to be used for platform development, market growth in the advertising industry, marketing promotion, member acquisitions, and strategic partnership.
"We're still in discussion of what kind of strategic partnership suitable with LINE Corporation, as the communication platform provider and LINE Messenger app developer, and Mirai Creation Fund."
Earlier this year, they extend into AnyMind Group leading three companies (AdAsia, TalentMind, and CastinggAsia). Previously in 2017, AdAsia Holdings receives Series A funding worth of $12 million and additional $2.5 million.
Focus on Indonesia's market
AdAsia Holdings, under AnyMind Group, has been provided many offerings in advertising technology, including solutions such as AdAsia Digital Platform for publishers. They claim to raise more than 12 billion impressions monthly in 800 publishers in Asia through display, native, and video.
"Indonesia's publishers and advertisers development is getting increased. It's one of the reasons to be focused on the Asian market, Indonesia in particular," Kozutsumi said.
Aside from AdAsia, another platform under AnyMind Group that's available in Indonesia is TalentMind. It's a human resource's management platform applying adjustment with artificial intelligence (AI) technology, currently used by more than 150 business in Asia.
The TalentMind platform targeting B2B to facilitate companies in talent recruitment, make use of social media data, CV, and competency. The process, using natural language process (NLP), is claimed to make TalentMind capable to specify relevant candidates for the company.
CastingAsia, focused on micro-influencers, is also claimed to make a significant increase, both total influencers and companies intended to have marketing activities using micro-influencers registered in CastingAsia. In total, CastingAsia has more than 3 thousand influencers worldwide.
"We've experienced rapid growth in the past 2.5 years, and are now entering an advanced phase. Among those are to expand market geographically and industry we entered to," Kosuke Sogo, AnyMind Group's CEO, said.
– Original article is in Indonesian, translated by Kristin Siagian