AnyMind Group Officially Launches CastingAsia Marketplace Influencer and TalentMind HR Platform
Using NLP technology and AI-based, targeting B2B sector and 50 influencers in 2018
Yenny Yusra - 16 January 2018
After previous announcement to launch AI-based recruitment optimation platform SaaS, AnyMind Group, the parent company of AdAsia Holding has officially released TalentMind in Bangkok, Thailand. It was announced in the event that AnyMind is now appointed as the parent company of AsAsia Holdings, covering AdAsia, TalentMind and CastingAsia.
Using the study of depth algorithm
This TalentMind platform targeting B2B will be offered to companies for the easier talent searching, using data from social media, CV and competencies. The process using natural language (NLP) is claimed to narrow the TalentMind search up to the relevant candidates.
"Our HR team has integrated TalentMind to their workload and using the platform to rent additional team for the vertical expanding," said AnyMind Group's Co-founder and CEO Kosuke Sogo.
Overall, TalentMind has four stages to determine candidates, begins with the screening using media social data and candidate's resumee, then analytics to determine framework competency, sourcing to involve the candidates directly on platform and the last is matching candidates to requirements and criteria set.
"We already use AI machine to push influencer match in social media and now escalated into HR industry using series of AI-based solutions in all business aspects," said Sogo.
CastingAsia marketplace influencer
Targeting micro-influencers, the official CastingAsia is expected to smoothen brand marketing through influencer. On the other hand, influencer can also get profits by joining the marketplace.
"The challenge is how to be an influencer and how to get the right price range. As with the advertiser and brand interested to use influencer in marketing event," said Shingo Hayashi, CastingAsia's Regional Head.
Besides CastingAsia as a platform and marketplace, there are other features provided such as CastingAsia engagement as a managed service solution which gives information to marketers regarding local and regional marketing with marketing execution.
"Besides connecting influencer with brand, brand group can also choose the influencer match their criteria in 9 countries where CastingAsia's products available," said Hayashi.
To make it easier for brand monitoring the real-time ongoing campaign, there is a dashboard filled with informations to analytics from the campaign for its brand. While influencer can also review its performance by signing up using social media. Later on the landing page, will appear the analytics and the ongoing campaigns, to be followed by influencers.
"Currently we have more than 10 thousand influencers and micro-influencers, we expect to increase it to 50 thousands by 2018," he added.
– Original article is in Indonesian, translated by Kristin Siagian