Astra Group's Digital Transformation Through Moxa Integrated Financial Product

Gaining positive market feedback with 3.5 million downloads; still focused on strengthening inclusive synergies

Kristin Siagian - 27 August 2021

For the last few years, Astra Group has started to perform digital transformation. In the manifestation, the company has three main approaches, modernizing its core business, creating new and innovative sources of income, and investing in products in the digital ecosystem.

Through several subsidiaries in the field of digital development, Astra has delivered a number of products in various service categories, including AstraPay, CariParkir, Sejalan, Movic, and SEVA. Recently, Astra Group through PT Sedaya Multi Investama (Astra Financial) launched a digital financial platform named Moxa.

Moxa was developed by PT Astra Kreasi Digital under Astra Financial. This platform originally designed as an integrated digital solution for all financial products belonging to the Astra Group. On this occasion, Moxa CEO Daniel Hartono shared a thorough explanation of the products to DailySocial.id.