Asumsi digital media startup received additional funding from East Ventures. The value is said to reach $700 thousand or around 10 billion Rupiah. Previously, the startup founded by Pangeran Siahaan had secured pre-seed funding in September 2020.

Fresh funds will be focused on expanding media operations and strengthening the engineering team to create a more interactive platform. Asumsi targets to launch a live streaming platform in mid-2022. The platform is highly customizable to streamers' needs, and viewers can access interactive features such as tipping, Q&A, and quizzes.