Cooliris Colaborate with Elasitas to Bring Up LiveShare to Indonesia
Amir Karimuddin - 16 August 2011
In a short period of time, LiveShare will be officially available in Indonesia through Elasitas as its local partner. Information about LiveShare has been written in the previous articles. LiveShare works as a real time photo album. It will update information (in the form of photostream) to your friends anytime you take photos by this application. Cooliris, which is located in the USA has a representation office in Singapore.
In the press release, Elasitas CEO, Calvin Kizana, stated the reasons why they collaborate with Cooliris. “We decided to work with Cooliris because we believe that Indonesian people can get advantages from this application. Indonesia is one of the biggest market shares on social media – and LiveShare will intimate people’s socialization experiences and make their live more fascinating."
Derek Tan, Head of Bussiness Development, APAC of Cooliris, stated that their decision to collaborate with Elasitas is regarding Elasitas expertise as local company that understands market in Indonesia. In addition, Elasitas has varied partners that will help LiveShare become rich communication media for users and brands owners in Indonesia.
Photostreams of an account on LiveShare can be public or privat account. It depends on how you manage your privacy. One of the LiveShare promotions is presenting Paris Hilton as its icon. LiveShare users can access her photos at real time. In Singapore, LiveShare collaborate with Maybelline to show photos at Maybelline HyperCouture Fashion Show. It also gives user other option to set photostreams access only for family and close friends.
Recently, LiveShare is available for iPhobe, Android, and Windows Phone 7. Photos taken by this application can be shared to social media like Facebook and Twitter. As per June, LiveShare claimed to have 4.2 millon members, although its penetration in Indonesia is still low. Regarding the Indonesian trend nowadays, looks like Elasitas will focus on Android segment that become a trend in Indonesia. Android also has versions with more affordable price compare to its competitor.
Let’s see what kind of popular cooperation will be taken by Cooliris and Elasitas to increase the use of LiveShare in Indonesia. Meanwhile, you may read complete press release about this cooperation in Wire@DS.