D2C "Group Retail" Company Hypefast Pours Investment to Bonnels
Becomes part of 12 company's portfolios to drive better growth of brand business
Hypefast, a direct-to-consumer (D2C) group retail company, announced an undisclosed amount of investment in Bonnels, an online brand that sells natural products for mothers and children.
The participation of Bonnels adds to the Hypefast portfolios. The Founder and CEO, Achmad Alkatiri said to DailySocial that the company currently has 12 portfolios and Bonnels is their first portfolio in the health and beauty sector. Achmad ensures to double their investment in this sector.
Even though he can't breakdown in details, Achmad said Hypefast's business is growing a team, ecosystem, and funds to help brands develop and expand quickly. Hypefast's target brands are those with an annual profit of more than Rp500 million and online-based for its major business.
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