Dekoruma Secures Investor’s Fund on Pre Series C
Soon to reach positive EBITDA by early 2021
Yenny Yusra - 13 May 2020
Dekoruma’s interior design and construction services platform announced pre-series C funding with an undisclosed value. The main investors involved in this round included InterVest Star SEA Growth Fund 1, Foundamental, OCBC NISP Ventura, and Skystar Ventures. Also participated investors from the previous round.
Previously, Dekoruma has received series A funding from Skystar Capital, Beenext, and Convergence Ventures. Later, in the series B round, they booked a million-dollar fund led by Global Digital Niaga (Blibli) and AddVentures.
Dekoruma’s CEO Dimas Harry Priawan said in the release, fresh funds will be used to further invest in the development of SOMA products, as an interior design and project management application that connects designers, suppliers, contractors, and customers. Currently, this application has been used in more than three thousand interior design projects.
Dekoruma noted as the work from home situation ongoing, furniture and home furnishing purchases increased. More people are likely to make their living spaces more comfortable and productive as seen by increasing sales in various categories from home furnishings to kitchen utensils.
Furthermore, the company also claims there are currently no Dekoruma’s projects that are affected by social distance policy, because SOMA allows design and project management discussion between customers and interior design partners to be held virtually.
The developed technology enables Dekoruma to grow efficiently in 2019. Dekoruma claims to have achieved a positive economic unit for its retail business lines and interior design lines and is preparing to achieve positive EBITDA by early 2021.
At the end of 2019, Dekoruma revealed some of its achievements, the platform currently has around one million active users and 500 retail merchants. They also have an Experience Center and the number is to grow by this year, particularly in the Greater Jakarta area.
Although 70% of its focus currently lies on B2C, Dekoruma opens for partnerships with home development or property companies in Indonesia.
Original article is in Indonesian, translated by Kristin Siagian
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