Digital Prepaid Strives to Become Consumers' Alternative Service
Digital prepaid services, with all its advantages and disadvantages, are still struggling to become the second choice
Over the past decade, telecommunication operators have been experimenting to find the right formula to improve its business performance. Since the emergence of over-the-top (OTT) services in Indonesia, operators have developed various service models to bring in new customers and increase ARPU.
A series of operators have tried e-commerce and digital money businesses. They failed to develop a sustainable business. From two years ago, the operator is finally back with a new strategy. This time, it's not creating digital services. Instead, they provide services that remains in the corridor of its core business, but with a different approach.

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