Premium
DOKU announces rebrand for the payment gateway business into "Jokul" to increase its popularity among business users. This also intends to change DOKU's position to public as a brand for the electronic wallet application.
DOKU's CIO Rudianto Thong explained that DOKU's payment gateway business is the company's first and foremost business, which contributes 70% of the total service. Apart from that, DOKU has two other pillars, Collaborative Commerce (DOKU Wallet) and Transfer Service (remittances and disbursements).
However, these two businesses has not contributed as big as payment gateways, it's 20% and 10%, respectively. Therefore, rebranding is a must-take step for the companies. Jokul as a word is a slang in the 90s which means "selling".
Already have an account? Login
Not ready to subscribe yet? Purchase and access this article
Subscribe to keep reading and get unlimited premium article access with all subscription benefit
Subscribe and get:
- Access to premium article
- Download paid research
- Premium newsletter
- Ads free
Choose your subscription period:
Rp 150,000 /month
Pay for a month
- Rp 450,000
Rp 350,000 /quarter
Pay for 3 months
- Rp 1,800,000
Rp 1,033,000 /year
Pay for a year
Sign up for our
newsletter
Review Order
Monthly
Rp 150.000
Payment Details
Subscribe Monthly
Total Payment
By clicking the payment method button, you are read and
agree to the
terms and conditions of Dailysocial.id