1. Startup

East Ventures Leads Seed Funding for F&B Company "Legit Group"

Legit Group is a “multi-brand cloud kitchen” conceptor and operator; the service has over 45 distribution points

The local F&B firm Legit Group announced $3 million seed funding (worth Rp43 billion) led by East Ventures with participation from AC Ventures. Legit Group will use the funds to launch two new brands focused on delivery services with marketing; and expand operations to 135 distribution points by the end of this year.

Legit Group is a multi-brand cloud kitchen conceptor and operator founded by Sumarno Ngadiman, Monica Evanti, and Asrul Abraham Hendrata in early February 2021. Sumarno was previously the founder of Eatwell Group, the owner of a restaurant group network that operates the Ta Wan, Ichiban Sushi, Warung Solo, and Eat and Eat.

Currently, Legit Group operates three brands, Pastaria, Sei'Tan and Juju Chikin which has 45 distribution points. They designed the business by utilizing delivery solutions generating big opportunity during this pandemic.

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