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East Ventures Raises Seed Funding for Fore Coffee

The third venture developed by East Ventures, after EV Hive (Cocowork) and Warung Pintar

Marsya Nabila - 22 September 2018

East Ventures becomes venture builder again by announcing seed funding for Fore Coffee. It has become the third project incubated by East Ventures after EV Hive (today COCOWORK) and Warung Pintar.

Fore Coffee led by Robin Boe, also a Co-Founder of Otten Coffee. Otten is an e-commerce platform for coffee-related products supported also by East Ventures. The first Fore Coffee store has opened since August 2018 and now serving 1,000 cups per week.

Fore will be positioned like Luckin Coffee, a digital-based approach coffee startup which becomes Starbucks' competitor in China. Luckin is a prototype of modern coffee shop which capable to encourage consumers to download the app in purchasing and making payment via mobile (e-wallet).

"Using Otten's network and expertise, Fore is equipped with high-quality technology and machine to provide the best coffee to our customers. We dreamed about a day where everyone can have access to the special coffee near them every day and we're glad to get further steadily," Robin Boe, Fore Coffee's CEO, said.

Fore Coffee will run their first shop located on Otten Coffee Jakarta's second floor in Jl. Senopati No.77, South Jakarta. The second shop will be opened in Plaza Indonesia this October followed by other branches in central shopping town and office district.

"Indonesia's technology ecosystem has moved rapidly along with innovations to change our daily lives. Particularly the way consumers get their food, it has changed recently by food delivery services. It triggers a new hypothesis in which we think necessary to prove it quickly. Are we capable to serve new requests with bottom-up startup designs that focus on new innovations in Indonesia? In China, Luckin Coffee is the answer," Willson Cuaca, East Ventures' Managing Partner and Fore Coffee's Chairman, said.

Original article is in Indonesian, translated by Kristin Siagian

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