Feedloop Receives Pre Series A Funding, Currently Operating a Codeless Application Development Platform

SaaS service developer for business digitization Feedloop secures pre-series A funding of an undisclosed amount. This round was led by Telkomsel Mitra Innovation (TMI) with the participation of Aksara Ventures and the previous investor, East Ventures.

Funds will be focused on accelerating the development of technology products, recruiting more human resources, and building distribution networks.

Was founded by Ahmad Rizqi Meydiarsi (CEO), Ronaldi Kurniawan Saphala (CTO), and Muhammad Aji Santika (CMO) in 2018; Feedloop provides much different services than in the early days. They first debuted with a platform that allows marketers to create interactive content such as surveys, quizzes, or digital stories to support online marketing.

While the existing SaaS has been expanded with two main products, Qore and AIXP. Qore is a no code development platform (NCDP), allowing users to develop applications without code/programming for various purposes, such as HR management, warehouse management, consumer applications, and others.

Moreover, AXIP was developed as a customer data and experience platform (CDXP), enabling users to manage digital data from various channels to improve their marketing capabilities. Including aimed at analyzing customer behavior in real-time.

"Entering its third year, Feedloop will continue its commitment to become a digital-enabler for Indonesian companies [..] The investment from TMI will help us to accelerate the realization of our great mission to create equitable digital transformation throughout Indonesia," Rizqi said.

Potential synergy