Female Daily Network Raised $1 Million Series A Funding Led by Ideosource
Female Daily Network (FDN) announced it has raised $1 million Series A funding (almost Rp 12 billion) from group of investor led by Ideosource. Also joining this funding round are SMDV and Convergence Accel. This investment will be used to improve FDN social platform, both in web and mobile, to create superior content discovery, personal recommendation, and shopping experience.
This year FDN has transformed itself by consolidating their properties into two main sites, Female Daily and Mommies Daily. Founded five years ago, FDN now has several million monthly visit and expect to break 100 million pageviews this year. FDN previously received undisclosed amount of angel investment in 2011.
Hanifa Ambadar, FDN’s Founder and CEO, in the press release, said, “Our vision has always been about empowering women. We want to be known as the place for Indonesian women to unlock their full potential and help them to be the best they can be. Our dream is to see every Indonesian woman be connected to one another through Female Daily. We’re starting with beauty but we see many opportunities in the future as well. It’s a huge dream and partnering with these investors will widen our network and help take us further towards realizing that dream.”
Andi S. Boediman, Managing Partner of Ideosource, added, “Female Daily represents the empowered Indonesian women where they have an open community to share knowledge, experience, network and friendship. Women see beauty as a source of confidence to help them raise their self-esteem and unleash themselves. This is where FDN fits into the behavior of Indonesian women. FDN has the capability to be the ultimate source of insight and consumer behavior which can help brands to create future campaigns and strategies.”
FDN’s main consumer is 25 millions Indonesians between the age of 18-45 years old.
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