Gameloft Presents Alternate Ads Platform in Indonesia
Adjie Priambada - 26 October 2015
World’s giant mobile game developer Gameloft officially introduced a new ads format with various targeting criteria (20/10). Gameloft Advertising Solutions, which claims to have 2,2 million active users, promises 100% of visibility. BNI and Indosat are some of the company’s clients in Indonesia.
“We have vast number of users in Indonesia. We’re able to run targeted digital ads campaigns here, with highly visible, secure, and relevant content,” Gameloft Indonesia’s Country Manager Samuel Lim stated.
People certainly don’t need to question Gameloft’s portfolio, which is full with flagship games such as Asphalt, Modern Combat, Iron Man 3, and many other top quality products. Around 350 thousand users of various background access the company’s games on daily basis in Indonesia. The team claim that they may reach to wide range of user demography.
“Gameloft’s main priority is user experience. This is reflected from our partnership, which is not randomly formed. We choose and curate our partners selectively to make sure that our games and ads are relevant to users,” Lim added.
The platform offers Display, Rich Media, and Native. There are three formats for Display, namely intersitial, banner, and video. Meanwhile, Rich Media offers minigame, form, and micro-site. Format Native offers incentivized video and sponsored event.
Those formats, which are built based on features like geo-location, use the data of smartphone usage to determine specific user profile (tourists, online buyers, movie freaks, and many other). Lim convinced brands that the context of displayed ads is well-structured. Transparancy is the most important thing in building relationship with advertisers.
“We optimally run campaigns and have dedicated our Account Manager to make sure that no budget is left unused,” Lim concluded.