GetCraft Strengthen Its Position as Southeast Asia's Creative Hub
Data shows the need for digital marketing to native ads will increase in line with changes in consumer behavior during the pandemic
Recently, SOSV Chinaccelerator global VC officially announced the seed funding with an undisclosed amount to GetCraft marketing platform. According to SOSV representatives, GetCraft is the only investment portfolio from Indonesia in this batch.
Chinaccelerator's Partner & Managing Director, Oscar Ramos said that his team saw the potential of local creative economy growing in Indonesia and began to strengthen its position in the Southeast Asian market. "GetCraft was founded in Indonesia but has a strong position as a creative space in the region," Ramos said.
With additional funding from SOSV Chinaccelerator in December 2020, GetCraft has now recorded four funding rounds. Previously, this Jakarta-based platform has received investment from Convergence Ventures and 500 Startups.
GetCraft was founded in 2014 by Patrick Searle and Anthony Reza. Based on company data, it has posted revenue of more than $8 million in 2020 and has organized creative and marketing products by more than 1,500 brands and agencies.
In 2018, GetCraft launched a marketplace platform that connects creative business people with marketers in marketing activities. This marketplace allows marketers to estimate costs and potential audiences based on their chosen content creator or sponsored content partner. This capability makes it easier for marketers to plan their content marketing campaigns.
Expansion and strenghtening position in Southeast Asia
In separate interview with DailySocial, GetCraft avoids to reveal its plans and strategies in Indonesia as it is focusing on closing a new funding round.
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