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Google Socialized “Tanya Aja Google” App

Michael Erlangga - 1 June 2015

Being established as a search engine, Google has expanded may areas that it is considered as one of global IT titans. Realizing that an internet users’ behavior may vary from one to another, Google conducts a set of different approaches in perfecting its famous Google Search.

Google sees two different behavior done by users while using its services: either typing longer question or employing more casual language style as if Google were a friend, thanks to the penetration of internet and mobile that keeps growing.Within its “Tanya Aja Google App”, Google plans on socializing the availability of its search engine, which is, at time, more convenient to access.

“The users’ behavior evolves along with the developing technology-based alteration. This is reflected from the changes Google’s search engine has had. Compared to its early form, Google’s search engine now gets equipped with much more relevant algorithm, and even more personalized result orientation,” said Google Indonesia’s Consumer Marketing Manager Sandy Tantra, during a discussion with DailySocial (28/5).

Google’s current role is to provide a search engine that can answer any posted question in a friendly and neat way. Tantra revealed that the indexing process has been much better, as users may enrich both the content and the product, to later let Google does the distribution part.

“Google anticipates the fact that Indonesia is one of countries with highest smartphone growth, in which netizens rely on their smartphones to make things a lot easier. From the latest trending hair cut, to the best meal for dinner, we’re really glad to be part of it,” Tantra concluded.

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