Madhang looks very serious in pursuing the growth of its service. Currently operating in Semarang, Madhang is moving fast by cooperating with Grab and PayTren. Grab will support the delivery service with GrabExpress, while PayTren plays the role as sales channel by integrating both infrastructures. All three agreed to collaborate in supporting the economic development of public participation as business actors.

In response to this partnership, Kaesang Pangarep, Madhang‘s Lead Marketing explained the partnership with Grab will give many advantages in the making and activating digital location pinned for all Madhang’s tenants. The activation can be used by Madhang tenants to help customers enjoy delivery service via GrabExpress and some others.

Moreover, this partnership is considered as a commitment to Grab’s masterplan for Indonesia in supporting startups engaged in mobile service and technology industry emphasized in small cities and non-digital communities.

“We also view this partnership supports our business to bring digital opportunities for the middle class in urban and rural areas across the country as we’ve done for 2,3 million drivers in Southeast Asia,” explained Ridzki Kramadibrata, Grab’s Managing Director.

PayTren’s Founder, Ustad Yusuf Mansur said similar statement. PayTren gladly welcomes the strategic partnership with Madhang. The similar vision of both becomes one of the reasons.

“As a business actor in financial technology, SME’s empowerment such as Madhang has become PayTren’s core business. We have the same vision on Indonesia’s future. By a nationwide partnership networks of PayTren, we want to empower Indonesia’s middle class and help them acquiring additional income by using digital economy,” he explained.

The partnership is Madhang’s strategic step to develop its services. In this stage, Madhang does need a lot of “acceleration” to be recognized and grown more, and they started on the right step.


Original article is in Indonesian, translated by Kristin Siagian

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