Groupon Indonesia Stops Offering Shopping Deals
Amir Karimuddin - 5 October 2015
Groupon Indonesia confirmed that it has stopped offering shopping deals on its website. The company, which was formed after Disdus acquisition, claimed that it still offers vouchers of restaurant, health and lifestyle, and travel, though. The team stated that their focus would be on building the largest local market, which we assume to be in the form of marketplace.
Back in its glory days, which was during 2011-2012, Groupon Indonesia was the most prominent daily deals provider in Indonesia. Unfortunately, consumers tend to prefer online marketplace within the past year, as it’s regarded to be more secure and well-established.
We’re not sure about the issues faced by this shopping deals segment, but the forementioned shutting down indicates that both merchants and consumers support this business model no more.
Below is the confirmation e-mail given by Groupon Indonesia following our inquiry:
Terima kasih kembali atas konfirmasi Anda. Mengenai informasi tersebut benar adanya, sehingga mulai saat ini promo yang akan kami (Groupon Indonesia) tampilkan pada website http://groupon.co.id/ berupa voucher maupun travel. Jika ada hal lainnya yang dapat kami bantu silahkan hubungi kami kembali.Demikian kami sampaikan, atas perhatiannya kami ucapkan terima kasih.Hormat kami,Customer Care Groupon Indonesia