HarukaEdu Becomes the Next Education-Based Startup to get Funded
Hesti Pratiwi - 8 November 2014
HarukaEdu shows us how promising the Indonesian education industry can be. In fact, the startup becomes the next education-based one to get a funding, after Ruangguru and Kelase. This time, the undisclosed series A investment comes from CyberAgent Ventures.
The funding is planned to be allocated on recruitment of new talents, establishment of supporting infrastructures, and development of features and online training.
“We see a big potential in online education, especially in Indonesia. Based on our experience of investing in China and Vietnam, we believe that it’s only a matter of time before Indonesian education activities going online,” Steven Vanada, CyberAgent Ventures’ Investment Manager, told TechInAsia.
Briefly speaking, HarukaEdu serves online education services for high schools. Their marketing targets, co-founder Tovan Krisdianto claimed, are employees who want to continue their study while doing their job.
“We aim for working people who look to obtain their bachelor or master. Currently, there are only night and weekend classes available. Unfortunately, there are a selection of people who still possess numerous challenges,” Krisdianto said.
Krisdianto further added that online system may give students the flexibility they crave for, thus they can learn practically anywhere and at anytime.
“Education Institutions here in Indonesia do notice that online learning is currently one of fundamental trends in global education industry. Unfortunately, only a few have enough knowledge, experience, human resources, and capital to establish such online courses. Most of them don’t possess good IT infrastructure, or even website which provides good information,” Novistiar Rustandi, HarukaEdu’s founder told us.
Besides providing online classes, HarukaEdu also serves academic institutions IT solution and infrastructures they need. The startup has established a number of partnership with a fleet of academic institutions, including London School of Public Relations, STM Labora, and Entrepreneur University.