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IDN Media Refreshes Website Interface using Artificial Intelligence

For user's satisfaction which mostly are millennial and Gen Z

Marsya Nabila - 29 June 2018

Celebrating the 4th anniversary, IDN Media made some changes. One is in terms of technology usage, by implementing artificial intelligence, readers can now customize the content following their interest. In addition, the loading page will be made faster with more optimized design for readers to have better experience.

Winston Utama, IDN Media‘s Founder & CEO, said that they’re very grateful for all readers who put their trust for four years. For him, IDN Media was built by people with different background, race, ethnic, religion, culture, and gender. However, having the same vision brings a positive impact on the community.

“Our journey is still a long way, the mission to be the voice of millennials and gen Z is ongoing. The road ahead might not be easy. Nevertheless, with all the support, prayer, and confidence from you, we strongly believe to succeed in bringing a positive impact to society” Utama said in the official release.

IDN Media is now operating four media. They are IDN Times, Popbela, Popmama, and food channel video Yummy. The company also has IDN Event (event agency), IDN Creative (digital agency), and IDN Creator Network (creating marketing strategy).

It is claimed that IDN Media has placed in the 4th position for the most visited website according to comScore. From the latest update, IDN Media has reached more than 1 billion views for all platform and 62 million views for video channel every month.

In producing content, aside from making its own, IDN Media partners with Rappler Indonesia. All the information from Rappler will be put and displayed in IDN Times, precisely in rappler.idntimes.com subdomain. Besides Rappler, Kaskus is also a partner.

IDN Media receives undisclosed amount of Series B funding from East Ventures and Central Exchange by the end of last year. It’ll be used to launch IDN Times regional edition in 10 cities, build new vertical, and invest more in original content.


Original article is in Indonesian, translated by Kristin Siagian

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