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India-Based Mobile Analytics Service MoEngage to Enter Indonesian Market

Prayogo Ryza - 23 September 2015

India-based mobile analytic startup MoEngage just announced $4,25 worth Series A funding it received from a group of investors that consists of Helion Venture Partners as the leader, Exfinity Ventures and three angel investors, namely Kunal Bahl, Rohit Bansal, and Raghunandan. Now, MoEngage will soon enter Southeast Asian market, especially Indonesia and the Philippines.

MoEngage is a user analytics and engagement platform vendor that offers a service which enables mobile app developers to have personal interaction with their users, via various features it offers like push notification, in-app recommendation, e-mail campaign and others that help sealing users and improving the customer lifetime.

The startup, which sealed its seed funding from Helion Venture Partners back in the second semester of 2014, is reportedly targeting Southeast Asia, although the team claim that it’s the U.S which becomes their main target. It’s proven by the establishment of their office there.

It’s also reported that the startup will mainly focus on Indonesia and the Philippines upon its expansion in the region, given the vast population and smartphone users in those two countries.

“Our focus is always to collaborate with niche players with monthly active users. To date, we have activated 24 million users per month, added to our existing 120 million users,” MoEngage’s Founder Raviteja Dodda claimed.

MoEngage has 20 employees within its product developers and data scientists so far, and plans on adding even more. This is to support the plan of improving MoEngage’s user analysis capability, including its intelligence platform equipment.

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