Indonesian E-Commerce Transaction in 2012 worth IDR2.5 Trillion
The value of online shopping transaction in Indonesia this year is estimated to reach around USD266 million or IDR2.5 trillion. The number is predicted to go up 79.7% to USD478 million (around IDR4.5 trillion) in 2013. In 2014, the value of Indonesian online transaction is predicted to reach USD736 million (around IDR7.2 trillion).
The number is obtained from around 6% of 50 million internet user in Indonesia who shop online. The number also indicates increase because in 2009, only 3% of internet user shopped online. The facts are revealed by the Director of Ideosource, Andi S. Boediman as reported by IndoTelko.
Indonesian e-commerce manages to reach such number, according to Andi, is because of two things; namely the growth of Indonesian economy and the fact that now e-commerce website in Indonesia has provide a safe and comfortable media to shop online. That includes payment from customer to e-commerce owner and goods delivery from e-commerce owner to the customer.
Unfortunately, the increase of Indonesian e-commerce does not followed by the development of payment platform. Andi mentions that around 70% of e-commerce shopper pays with bank transfer. The rest trust the transaction to credit card. This payment platform is still widely open for development.
Andi predicts that Indonesian e-commerce market will reach the mature level in the next two years. But not all e-commerce sites in Indonesia will be able to survive. According to Andi, only those which are smart in selecting the market segment, which will be able to survive.
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