Indonesia's Food Delivery Service GMV Hits 52 Trillion Rupiah, Grab and Gojek Leading the Market
The developments in 2020 are considered to be permanent, encouraging an increasing future trend
The food delivery sector has accelerated growth during the pandemic. According to research by Momentum Works, this service GMV in six Southeast Asian countries will reach $11.9 billion in 2020. In Indonesia alone, the total value has reached $ 3.7 billion or equivalent to 52 trillion Rupiah - dominated by two big players, Grab and Gojek, respectively holding 53% and 47% of the total market share.
In addition, this achievement actually contributed only 1% of the potential for food delivery in Indonesia, which value is projected to reach $61 billion by 2019. The main indication is that the players' penetration is still focused on big cities, while the business in tier-2 and tier-3 has not been much optimized.
Momentum Works' CEO Jianggan Li said, most of the growth in food delivery services that occurred in 2020 was permanent. Given the trend of digitalization and changes in consumer behavior towards digital.
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