JOOX's 5-Year Business Growth in Indonesia, Continue Strives for Collaboration

Already present in eight countries, including Indonesia, Hongkong, Malaysia, Thailand, Myanmar, Macau, South Africa.

Kristin Siagian - 16 November 2020

Music has become a primary need for most people in any part of the world. Those people are willing to pay a good price to be able to enjoy music anywhere they could through their mobile devices. In Indonesia, the music streaming applications scene is quite full of global players. One of the biggest ones, and recently just celebrated its 5th year anniversary is JOOX.

In 2017, JOOX launched its LIVE feature by bringing artists and fans closer together with free live performances from both local and international artists. In the same year, they also launched a karaoke feature, enabling users to sing, listen, and comment on the songs they like. There are more than 100 million songs have sung on JOOX, which translates to 20 songs a minute. Seeing quite significant growth of its Karaoke user, JOOX decided to launch a new Karaoke feature, Quick Sing, making it easier for the user to sing a song and share it with people.

Peter May, Head of JOOX Indonesia, said, "In the past five years, we have also seen the rapid development of the Indonesian music industry. Every year, the number of new musicians increases, bringing new creation and inspiration across all music genres. Music streaming platforms like JOOX have helped people to get access to any music and gained awareness of different genres in Indonesia. This has helped contribute to the surge of local pride for Indonesian music."