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Mallness’ New Interface Makes It Easier to Find Recommendation

Optimizing loyalty program for shop owners and customers, has reached 25 thousand downloads and over 14 thousand registered users

Yenny Yusra - 18 July 2018

With objectives to provide relevant recommendation personally and customizing customer’s interest, an app-based digital platform providing information for promos and the latest offers of existing stores in malls, Mallness, updated its UI/UX interface.

The current Mallness app now updated with a new look and more intuitive interface design, allowing users to find real-time offers easily.

Personal recommendation

The new release allows users to share promos in social media with the recommended or personalized look based on user’s profile and most popular transactions in Mallness.

“The objective of this update is to simplify offline search into shopping experience in malls,” Marco Hernaiz, Mallness’ CEO and Co-Founder, said.

Not only providing real-time offers, Mallness also attached a new feature “Disarankan untuk Anda (Recommended for you)” to adjust the category choices of each user. The latest information about offline shopping and entertainment is also featured based on user profiles and favorite categories. On the front page, there’s also a new section called “Transaksi Populer (Popular Deals)” as the most favorite transaction of users with similar profiles.

“The new UI/UX really clicks with the most favorite interface of Indonesia’s users and goes along with the look and touch of the most popular app. The design is very intuitive and easy to navigate,” he said.

Loyalty program

Launched in 2017, Mallness currently made it into 25 thousand downloads and had more than 14 thousand registered users. It’s available in 43 mid-level malls and 8,000 stores in Jabodetabek. Later, it’ll soon to be available in all Indonesia’s major cities during 2018 and will start international expansion throughout the region by 2019.

In increasing engagement between shop owners and customers, Mallness has developed a Loyalty Program to be integrated with retailers enabling loyalty cards stored in one app.

The app is currently categorized transaction based on membership, loyalty cards, and cake cards. It allows users to receive only relevant information and get the maximum results of their membership anywhere.

“We implement the advanced technology as recommendation creator personalized by user profiles, previous habit in-app, and geolocation that allow brand and retailer to connect with certain public offline,” he finished.


Original article is in Indonesian, translated by Kristin Siagian

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