Feature
Masa Depan Teknologi Iklan Luar Ruang di Indonesia
Teknologi Digital Out of Home (DOOH) masih dipercaya menjadi tren teknologi periklanan masa depan
Yenny Yusra - 12 November 2020
Kegiatan kampanye pemasaran saat ini sudah menjadi salah satu peluang menarik yang dijajaki solusi teknologi. Salah satu cara yang mulai marak di Jabodetabek adalah kehadiran iklan bergerak memanfaatkan mobil (car advertising) dan motor.
Dalam waktu tiga tahun terakhir DailySocial mencatat ada beberapa startup yang mencoba menyasar layanan car advertising dan iklan luar ruang di Indonesia. Termasuk di antaranya adalah Stickearn, Adroady, UBiklan, PayRide, Promogo yang diakuisisi Gojek dan baru saja meluncurkan GoScreen, dan IDN Media melalui IDN Programmatic Out-of-Home (IDN POOH).
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