Natali Ardianto Optimism Into Healthtech Segment

As Indopasifik Teknologi Medika Indonesia's Co-Founder and CEO. Focus and branding is still undisclosed

Marsya Nabila - 24 June 2019

In late 2019, Catcha Group has released three predictions of the startup industry’s future in Indonesia to the next 2020. One of them is the next potential unicorn startup from fintech and healthtech segment.

The prediction might be true. Healthcare market in Indonesia is projected to reach $363 billion by 2025, 18 times up from $20 billion in 2010. It was due to the high demand for health services.

Beyond the big potential, there’s a challenge shadowing the health service industry, such as the lack of medical examiners in the suburban area and uneven health facilities. Lots of people think that only riches can go to the doctor because of the expensive cost.

Tiket‘s Co-Founder, Natali Ardianto decided to enter the healthtech sector to be released in late 2019. He was involved in EmasDigi fintech startup, then exit to fully develop his new startup.

“I personally like to start from a small thing until it grows bigger. TAM [total addressable market] in healthcare is big, but it’s yet to have a success story in Indonesia. It’s the same with OTA when Tiket was founded in 2011 because the TAM was big with no competitor,” he said to DailySocial.

He said the healthtech industry in Indonesia is still at infancy stage, where lots of players are starting to aware of the potential and compete to become the biggest one. He didn’t worry because there are opportunities to work with the new startup.

Ardianto is now a Co-Founder and CEO of Indopasifik Teknologi Medika Indonesia (ITMI) and Advisor for Indopasifik Medika Investama (IMI). IMI is a holding company of some health services, such as PharmaPlus (pharmacy), Homecare24 (an app of home care services and nurses), and PrimeCare Clinic (specialist and general clinic).

IMI is affiliated with Kwari family business who have been in the health industry for 40 years.

ITMI will be the healthtech startup under IMI with two services to offer by the end of this year. Consider many things, Ardianto is yet to spill the details about the name and segment to target.

“What’s this about, is still undisclosed. Yet we’ll make two digital products to launch by late 2019.”

ITMI become the fifth startup Ardianto’s been working on. The first is Urbanesia (city directory) acquired by Kompas. Next, Golfnesia (golf booking website), Tiket (OTA) acquired by Djarum through Blibli, and EmasDigi (online gold trading website).

ITMI optimism

Without any details, he has high optimism for ITMI. He projected, by two years, the company should be profitable and cover 0,07% healthcare market in Indonesia.

He believes because the developing product had proven successful overseas. ITMI only replicates and modifies it according to conditions in Indonesia. This service is said to available offline, but now it’s already digitized.

“Similar to Gojek, digitizing two-wheeler drivers. But the two-wheeler itself has been there for a long time. That is what we’re doing now. The point is, to digitize a product, you have to know how to make it online. That’s our job [engineer], but when it comes to the industry, we need an expert.”

The ITMI product is currently in development and should be capable to complete each product from sister companies in the IMI ecosystem.

The official team has been working since June 17th consist of 11 people. Ardianto becomes the co-founder with four others, which also previously worked at Tiket.

Ardianto expects to recruit many engineers to accelerate ITMI development, as much as 52 people by the end of the year. In terms of company status, ITMI has been sponsored by Pre Series A funding from holding.

“[As the CEO] now I get to be able to run the company the way I really want. The key is execution, I haven’t got many stories. I hope my experience [from previous companies] can help us make the right execution,” he added.

Ardianto’s involvement in this segment helped to fire up healthtech’s startup competition in Indonesia. The previous players involved include Alodokter, Halodoc, Medigo, HubSehat, Ayomed,, SehatQ, Medi-Call, and many more.

Original article is in Indonesian, translated by Kristin Siagian is a news portal for startup and technology innovation. You can be a part of`s startup community and innovation members, download our tech research and statistic reports, and engage with our innovation community.

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