1. Startup

Noice Succession and Ambition to be the Best Local Audio Content Platform

Rado Ardian and Niken Sasmaya are considered capable to bring strong influence from Google and YouTube experience

After securing seed funding in the first quarter of 2021, audio content platform Noice has officially welcomed two new executives to its board of directors. They are Rado Ardian as Chief Executive Officer (CEO) and Niken Sasmaya as Chief Business Officer (CBO).

Both of the Google veterans' involvement is in line with Noice's efforts to become the best local audio platform in Indonesia. Moreover, public has been lingering to the growth of audio content, such as podcasts.

In an interview with DailySocial, Mahaka Radio's President Director, Adrian Syarkawie, who at that time was in charge with Noice, said that his team had difficulty developing this platform business. The thing is, Mahaka Radio's parent company was not a technology company since the very beginning, therefore, there are such limitations in its development.

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