Is It Shopping Season Already? OgahRugi Giving Away Discounts

Discounts and daily deals website seems to be picking up in Indonesia as well as the rest of the world. A phenomenon started by Groupon and its social buying features. We've seen a growing number of e-commerce websites and discounts websites, but none of the tried to combine both concept in one website until now.

OgahRugi is that one site that tries to combine both daily deals / discounts and e-commerce with a twist of social features (which is practically mandatory). The bad thing about it, is they haven't done anything innovative with both features, they just simply combine them together and there's no bridge between two services. They seem to add e-commerce platform as a complimentary feature and maybe a source of income while they're prepping a viable business model they can use as primary income.

They also seem to sell advertising space for advertisers to get more money, which is sadly one of the most popular business model for e-commerce startups in Indonesia. Plasa, Juale, Tokopedia, Krazymarket and several other e-commerce websites prefer to sell ad spaces rather than (maybe) take a small cut from every transaction done on their website.

Seem like for the next couple of months, we're still going to see more and more startups focusing on social buying, discounts and e-commerce. Although there's no flexible and reliable payment gateway exists in Indonesia, these e-commerce players seems to forget about it and still go with the old-fashioned way of wired transfer.

But hey, it works. As long as it works.