OttoPoint Introduces Coalition Loyalty Platform
The concept is to create a platform for many brands that provide rewards, business owners just need to integrate the platform
Was founded in 2019, OttoPoint aims to help business owners increase customer loyalty while attracting new customers. The platform offers a variety of loyalty program services aimed at companies in improving marketing programs.
OttoPoint and OttoPay are part of the fintech division under OttoDigital Group.
OttoPoint CEO James Hamdani revealed to DailySocial, in Indonesia, loyalty programs is rapidly growing. In the past few years, many brands started to offer discounts to keep consumers using their products or services.
"However, companies have started to apply various forms of other loyalty programs, such as cashback, points, stamps, gamification, etc. This means that business competition is getting tougher to attract consumers in Indonesia," James said.
To begin with, OttoPoint focused on coalition-based customer loyalty programs by cooperating with various brands and companies to be in a more efficient and profitable ecosystem.
This program is applied in the form of points and reward catalogs. It provides brands with advantage, as they don't have to build a loyalty system from scratch. You don't even need to acquire partners one by one to bring rewards to consumers.
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