1. Startup

PesanSaja, Yogyakarta-based Food Delivery Service

When there’s a restaurant delivery service Klik-Eat.com for Jakarta and its surrounding area, recently in Yogyakarta there’s a similar service. This service provides delivery for food (not only restaurant) and it’s called PesanSaja.com.

PesanSaja.com is one of PT. Dipeta’s products. The company that has a headquarter in Yogyakarta also has another service called T4nya.com, a location based social media which reported once on DailySocial.

It’s safe to say that PesanSaja.com provides the same food delivery service with other delivery services. But there’s a difference with PesanSaja.com, namely the choice of food it offers. PesanSaja not only offers to deliver main course but also other categories of food; snacks, delicacies, souvenirs, etc.

Although basically only deliver for Yogyakarta, PesanSaja.com also serves user outside Yogyakarta but there’s ordering how TOS that needs to be considered especially about when the delivery will be made.

Payment is also similar with what is done by Klik-Eat.com, namely by using bank transfer (via Mandiri and BRI) and cash on delivery (COD). A fee of IDR10,000 is charged to the user for each delivery in Yogyakarta area whereas for outside Yogyakarta, shipping fee will be confirmed by PesanSaja.com by phone or email. This seems to be PT. Dipeta’s way to monetize PesanSaja.com.

It is indeed interesting that Yogyakarta as a city known for its culinary richness, brings out many startups/services taking advantage of this niche, not only PesanSaja.com but also several daily-deals service (such as MbakDiskon.com, Angetan.com, LivingSocial.co.id and Diskon.com). It’s interesting to see further development, both business wise and the appearance of other startups/services in this city’s culinary segment.

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