Populix Receives Pre Series A Funding Worth 17.3 Billion Rupiah Led by Intudo Ventures

Populix market research platform today (29/4) announced pre-series A funding of $1.2 million or equivalent to 17.3 billion Rupiah. This round was led by Intudo Ventures, the one that led its seed funding in 2019; with the participation of Quest Ventures and some other investors which details were not mentioned.

The company will use the fresh funds to launch new products, strengthen marketing and recruit new talent. Over the past year, the company has updated its "Populix for Business" service with a new application featuring UI/UX enhancements to make it easier for clients to be more informed of the ongoing research project.

Through the new application, Populix aims to become a "one stop shop" for businesses to conduct research and gain consumer insights. On the other hand, Populix is ​​also developing a data set product to regularly track market movements - enabling businesses to closely follow consumer dynamics and preferences.