Printerous Aims for Southeast Asia Expansion This Year

Focus on B2B market which contributes 98% of total income

Yenny Yusra - 22 January 2019

Entering 2019, an online printing platform, Printerous, is said to have income growth over 300%. Established since 2012, this platform will be focused on B2B market. Currently, Printerous has acquired more than 15,000 users and handled orders in 20 cities around Indonesia.

B2B transaction in Printerous is said to contribute 98% of total income. Some of Printerous' main products are packaging, marketing material, and office equipment.

Since the mid of 2017, the company presents e-procurement solution through Pro Accounts for medium business and corporate having routine printing needs. This feature facilitate product distribution to various area within national reach.

Printerous is on its way to acquire more users in SME segment.

"The high demand for printing in B2B segment ensuring us to keep making innovations for two main solutions, e-commerce and e-procurement," Kevin Osmond, Printerous' CEO said.

Southeast Asia Expansion

After acquiring series A funding worth of Rp18 billion in 2017 led by Golden Gate Ventures, followed by Sovereign's Capital and Gunung Sewu Kencana, Printerous hasn't raised new funding.

This year, Printerous plans to make expansion in Southeast Asia. They didn't mention any specific country. Aside from expansion, there are two main points to achieve by this year, to develop business scale in two ways, acquisition and customer retention.

"We want to help more business players, not only in Indonesia but also overseas," he added.

Original article is in Indonesian, translated by Kristin Siagian

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