1. Startup

Prixa Bags Funding Over 40 Billion Rupiah Led by MDI Ventures and TPTF

Prixa focus on AI-based health management service, already served around 10 million users

Prixa healthtech announced fresh funding of $3 million (over 40 billion Rupiah) led by MDI Ventures and Trans-Pacific Technology Fund (TPTF). As previous investor, Siloam Hospitals Group also participated in this round.

In an official statement, fresh money will be used to expand Prixa's platform coverage and user base, supporting the B2B customer base, and increasing accessibility to healthcare and the digital transformation of Indonesia's healthcare services.

“There is a dichotomy in healthcare industry where constant innovation exist in advanced patient care, but access to basic healthcare continues to lag behind. [..] We thank the strategic investors for the opportunity, who have supported us in making a positive impact on healthcare through digital primary care,” Prixa's Co-Founder & CEO, James Roring said.

Each investor representative gave a statement. TPTF's Managing Director, Barry Lee said, “As an international venture fund, we see a significant opportunity to support the healthcare industry in Indonesia through cutting-edge technology. We look forward to contributing the global experience in this sector that we gain from our portfolio of other health technology companies to support Prixa's growth."

MDI Ventures' GM Legal and Corporate Communications, Aditia Henri Narendra added, “MDI co-led the funding at Prixa for demonstrating its ability to support insurance companies and hospitals in making physician services more accessible and affordable through its AI-powered telemedicine platform. [..] We are very happy that Prixa can actively support the digital health ecosystem in SOEs.”

Prixa was founded in 2019 by James Roring, MD with the first service launched was an AI-based health management platform. The platform provides telemedicine and other basic primary care services to healthcare payer with the mission of humanizing healthcare by leveraging data and technology.

Prixa focuses on healthcare payer services, which include insurance companies, corporations, and government entities, serving approximately 10 million users. Aiming to reduce claims costs and healthcare costs, Prixa strives to provide healthcare in a paradigmatic way through a managed care approach. This business model is in line with Prixa's support for government programs for digital transformation in the healthcare sector and for improving health services across all levels of society.

To date, in time of pandemic, it is said that Prixa has experienced exponential growth for its services, including online medical consultations. The Prixa platform allows users to connect directly with primary care services, which include telemedicine consultation, drug delivery, and on-demand laboratory tests.

Original article is in Indonesian, translated by Kristin Siagian 

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