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Raditya Dika Joins Penulis.ID as Chief Creative Officer

Focus on creating a solid social media team and improving content quallity, targeting to expand in Southeast Asia

Yenny Yusra - 4 September 2018

The massive content marketing implementation for marketing purposes is one opportunity for startup targeting the sector. One example is Penulis.ID, a content agency startup providing content marketing, from articles, press release, social media management, and video.

In creating a solid team and accelerate the company's development, Penulis.ID collaborates with a celebrity, Raditya Dika. Appointed as Chief Creative Officer, Raditya Dika will focus on improving the company's quality of social media, video, and content teams.

"With Raditya Dika joining Penulis.ID team, we target the next two years to grow 5 times from where we are now. His experience in the two channels is very valuable," Adhika Dwi Pramudita, Penulis.ID's CEO, said to DailySocial.

Currently, Penulis.ID claimed to have dozens of top companies in need to improve their content strategies in order to attract a broader audience.

"The future trend of marketing is content. Without any good content, brands will have difficulty to reach the audience. It's a great business market," Raditya Dika added.

Yet to plan a new fundraising

In order to facilitate startups and brands to use its services, PenulisID provides three bundles with variant prices. Starts from IDR 2.4 million to IDR 11 million, the company can get the full services which quite affordable.

"Content marketing market is rapidly growing. In fact, we're currently having some big brands as clients in Indonesia, including one of the unicorns," Pramudita said.

After the fundraising in 2014, Penulis.ID haven't had any plan to make another one. They claimed to have positive cash flow in 2017, the next target is to expand to other SEA countries.

"With Raditya Dika on board, we're optimistic. It's possible with us achieving the target, fundraising and SEA expansion will likely to happen. It certainly possible for the next 1-2 years," he concluded.

Original article is in Indonesian, translated by Kristin Siagian

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