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Rocket Internet’s Lyke Relies on “Pop Culture” to Market Fashion Products

Randi Eka - 19 June 2015

The positive trend of online shopping in Indonesia becomes one of factors that support a startup to grow. Lyke is confirmed to be one of those who capture the opportunity, and we can assure you that the startup is backed up by rocket Internet. This Android and iOS-based app offers a mobile portal that helps users to find and explore the latest fashion products.   

Most of the offered products aren’t Lyke’s own, but resulted from its affiliation with online stores, both local and overseas. Nonetheless, they allow the stores to do the trade directly on its platform.

Currently, more than 100.000 products are claimed to be available on the platform. Being launched back in November 2014, the startup has always targeted at Indonesian consumers from the beginning. Although being kickstarted as a web service, the mobile app is the platform’s current highlight.

We’ve contacted Rocket Internet regarding Lyke’s development and marketing, and will roll out the latest updates once any information is confirmed.

Lyke holds so-called pop culture concept, hence the rousing appearance. Online stores like Zalora, Hijup, Berrybenka, Tokopedia, and Rakuten are affiliated already with the platform, promising a complete collection of products.

Regarding the user experience, Lyke seems to regard social values quite high. You’ll get it if you’re used to see Instagram’s timeline. Users may hit the “like” button to mark certain product, to later process it. Users may either share it to social media like Path, Line, Whatsapp, and Facebook or purchase it directly from the merchant through the affiliation portal within the app.

There’s also a menu which shows the latest fashion trend as well as discounted fashion product, which are also refreshed by the system. In addition, merchants may also do the transaction directly by opening their own store at Lyke.

The available fashion products are dominated by female products. This makes sense, since most of online shoppers are female.

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