Spotify is Reportedly Ready for Indonesia
Amir Karimuddin - 20 October 2015
TechCrunch reported that Spotify is on the course of expanding to Indonesia and Japan, two countries with the most digital population in Asia. According to TechCrunch’s informant, the service will first enter Indonesia, then Japan afterward.
Spotify may be regarded as the last generation of global music streaming fleet in Indonesia, as services like Apple Music, Deezer, Rdio, and Guvera have come earlier to the country. In the (very) near future, a Chinese-based music streaming platform would also be on its way as well.
The Spotify rumour has actually been around since last year. According to our sources, many things hamper the service’s expansion, especially the ones coming from music labels.
TechCrunch once discovered a job vacancy entitled “Music Editor” for Indonesian market, although the applicants would be based in Singapore. Nonetheless, the posting is no longer accessible today. Meanwhile, Spotify has been available in neighboring countries like Singapore, Malaysia, and the Philippines.
Spotify will add more competition to the local music streaming segment, which is considered dense enough, not only with foreign players, but also local ones like Volup.
A month ago, DailySocial and JakPat conducted a survey towards 1000 respondents on music streaming industry in Indonesia. Most of respondents refused to pay for music streaming subscription. Among those who were willing to pay, Rp 20,000 (less than $2) became their tolerable monthly subscription fee.