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Menurut survei yang dilakukan Nielsen, fokus konsumen di tengah pandemi adalah kebutuhan primer, termasuk makanan, kesehatan, dan kebersihan. Fokus pembelian yang mulai shifting dan membuat konsumsi fesyen menurun menjadi salah satu alasan kenapa Sorabel menutup bisnisnya.
DailySocial mencoba mempelajari lebih lanjut seperti apa tren dan minat masyarakat Indonesia terhadap produk pakaian dan aksesoris di layanan e-commerce, marketplace, dan para pelaku UKM di masa pandemi ini.
Pergeseran fokus pembelian
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