1. Startup

The List of Participants That Do Pitching In 2012 Jakarta Ventures Night

Jakarta Ventures Night 2012 was held on Thursday January 12th, 2012 and presenting a variety of startup and services that have been doing a pitch before the investors, other startup partners, some media and other invitees.

In addition, the event was also featured presentations from startups that have received funding from EV such as idBlognetwork, Penn-Olson and Nightspade; Several other speakers like Mr Edi Taslim from Digital Compass and Mr Shinichi Takamiya, a speaker who describes the strategy to build startup and a financial strategy for startup

Unlike JVN event last year, this time "pitching" wasn't done by the invited startup to introduce their startup but also "pitch" and demo from Alpha Ventures East program graduates that have been held since the past 100 days. As previously announced, there are 6 program participants who passed the first batch of EV Alpha. So in total, there are 18 pitches this time.

Here's the list of the participants whom introduce their services; we’ve known some already and had been discussed in DailySocial, but for some others, I just heard their names. Happy reading!

JVN 2012 Pitch Starting with 3 (three) startups that have received investment from East Ventures, including two of their latest startup. Then it was followed by a pitch from the other participants.

Soybeansoft This is one of the EV portfolios about games. It was gotten the investments around April/May and officially announced investments in August last year. In his presentation, Mr Guntur Sarwohadi (co-founder and CEO of Soybeansoft) explained about the game they were developing. The Hunter's Story, a casual RPG - cross platform social games that isn't only played on the web but also on the IOS and Android. This game also came with an "in app purchase items". DailySocial has also visited Soybeansoft's studio in Yogyakarta. The information can be viewed at this link.Inapay This is an intermediary payment system that provides similar services as "Rekening Bersama - Joint Account" (REKBER). "Joint Account" is usually used in the process of buying and selling in market-forums, buying-selling websites or the marketplace, but with some secure facilities. One of the secure facilities is Inapass. In addition, they also provide inter-bank transfer service.Jajalindo A local hyper location contextual search service, Jajalindo, offers location finding/search based on location's keyword. Jajalindo also provides facilities for the users to review - user generated content. There is also a community system and badges as reward. Users can also search by keyword, category and city. The search results will display information from the site, such as profiles, descriptions, reviews, galleries and other nearby locations from search results which are related to the location.Sribu Sribu.com has been discussed several times in DailySocial. This service brings clients (who need a design) and the designers through a contest. Sribu is also a winner of 2011 SparxUp Awards. There are various design categories to choose such aslogos, t-shirts, calendars, interior design and poster. According to the information on their website, Sribu.com has over 7100 designers who join their sites and has 16,000 submitted portfolios.In his presentation Mr Ryan Gondokusumo (a CEO of Sribu.com) described Sribu is now being focused on product development, increasing users (designers or clients) while also preparing for marketing and monetization strategy such as 20% profit sharing, ads and premium model. Sribu is also targeting global market share, not just Indonesia.Dwarapala Dwarapala.com is a hosted e-commerce solution service. It provides facilities for those who want to sell or have an online store. The concept is like Tumblr or other blog services but it's intended for e-commerce, similar to what Shopify, Etsy and some other services have offered. It's free but there's a fee to upgrade facility.Some of the facilities provided including: ease of making an online store, hosting websites, analytics facility, site themes, customization business name, and several other facilities. One thing I like is the web design that is quite enjoyable.Mysellr The service provides a complete shopping experience through Facebook. MySellr facilitates people who wish to enter the F-commerce or selling via Facebook Fan Page through a variety of facilities and e-commerce completeness.UpdateLocal Updatelocal is based on the social networking site. Users can socialize, check-in at a particular location. There is also a channel where users can post content and communicate with each other in the posted content. This service tries to fill the gaps between Facebook, Twitter and Foursquare. Premium model will be implemented such as a private channel for paid service.Yoose.com This is the only participants from outside Indonesia. They made a pitch on the JVN 2012. Yoose.com is a location targeted ad network service for mobile devices. It currently has 5 people in their team including technical specialist and marketing. Some examples of their advertising services are banner ads in games or other applications.Telios.tv Telios.tv is an online demand video platform service. They provide a web-media shows in video format. They are trying to target young people, making content about social media and doing online and offline activities. Telios.tv is also trying to become the central platforms for potential publishers and provide a creative and high quality shows.Telios.tv has also interviewed a variety of popular profiles (that have been known in the community) to be their content or conducted cooperation with other parties. Telios.tv plans to provide 10 channels in late January and affiliated with media companies, brand owners and other channels. Revenue is obtained from ads revenue sharing, banners and leased channels.SekolahCloud.com This is an educational-play service that provides cloud-based learning systems. SekolahCloud is one of the networks from Quin Education Indonesia (QEI) which also has various other products such as Bimbel Quin, Lontar, KerjaKarir and teacher training.They provide integrated connected learning service, qualified teachers and learning and managing school system. This can be done by integrating the "School Management System" with "Learning Management System" which can be customized with the national education system by integrating online and offline systems.Although it has been more than 11 years in the educational business through QEI, SekolahCloud wants to expand. It's including the development of payment systems, provided by other startup.Insignious.com Insignious.com is a flash game studio that develops casual games for web. They are also preparing some plans for game development including mobile devices. Their games (that they have developed) have a micro transaction facility and used open source technology.Digital Happiness - Dreadout Digital Happiness is a game studio from Bandung. In this pitch, they are trying to introduce a game called Dreadout. The game is suitable for those who love ghost.Dreadout is a multiplayer finding ghost game. Users should find various ghosts that exist in the game and would be equipped with several facilities such as equipment or phantom options, including the integration of social services and digital currency. The game is still in development stage and it would be released within 5 months.

East Ventures Alpha Pitch Now let's look at 6 (six) participants as the result of the Alpha EV program. Each of them presented and gave a demo of the service or startup (that they've develop).

Promoote.com Promoote.com provides comparison services based on a specific location. They can do a comparison for service, pictures, comments, etc; for example: user could search laundry service provider based on specific location. Based on this users can search for services that are available, see the detail information, comparing order/ask price/service provided.Currently it's only available in some areas such as Jakarta, Bogor, Depok, Tangerang. They are targeting the urban costumers. Revenue is obtained via "premium service" and "verification service". It's still in beta stage and the data directory services are still small. However they already have several partners such as Laundrette, Veneta System, AsiaCatering, Trac, Speedy.Whappa - Asylon World Whappa is a game developer and they introduced a game called AsylonWorld. A mobile multiplayer games where players must defeat an opponent with a few tricks. Interaction is done by finger touch and movement. So when we've chosen a particular stance (which is depicted with a circle on the screen) we have to move the finger in accordance with the selected movement.There is now a lite version available for Android devices and it will be available also for a paid version. They planned to publish their games through several publishers, such as Square Enix and Chillingo.Buzzle-mall.com Buzzle-mall is a service that takes the mall visitors market share. With the number of malls located in Jakarta (even a hundreds), the information about various things in the mall became a needs. This service provides directory, navigation including discounts, event information and also provide direction on the mall area.Apart of web access, there are applications for BlackBerry and Android for mobile users. Users are also provided with rewards facilities; for example from check-in activities, events (that are shared to social media) and the scan code activities in the mall. They put a strategy to get revenue from advertising and mall quest.Red Eclipse They are a game (flash based) developer from Bandung. Swift Strikes is their first game. Users can fly a jet fighter and do battle in the sky. They've targeted to make 12 games per year. This game studio also has experience in 3D development.MacaMoco This is personalized aggregated content service available on the web. Users can do personalize content, their news choice or personal information over of the desired character. They are targeting 400 million users in 3 years. They use HTML5 based. MacaMoco intended for local users, a variety of facilities, recommendations were customized as per user's habit in Indonesia. The language is Indonesian.Velmery This is a simple sharing shopping experience service. They provide facilities for social recommendation relating to shopping. Users can scan the barcode of a particular item to the Velmery site. Users can put it as their products favourite list, compare with other products and distribute them to Twitter, Facebook or Blackberry Messenger.Currently service is available for BlackBerry users. Revenue strategy is by the partnership deal, premium merchants, QR code. They can also provide data analytics in "premium merchants" and submit information to costumers about products that haven't yet purchased (but listed as their favourite products). They are also providing QR code development for the products with no barcodes yet.

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It’s quite interesting to see the presence of startup and the new services or those who are established and develop new products/services. For EV Alpha, I see that service provided is consistent with the East Ventures preferences and some have a similar service with startup that has been previously funded by the EV, such as directory or search.

One thing (though not all) that keeps me interested is some services have quite nice site design, for example: Promoote and Dwarapala. There are also startup that 'played' on video segment and games, two area that I think will be becoming a trend and growing in 2012.

As a conclusion, competition and pitch event will be one of catharsis for the growth of a new startup. However the more important is to see how this growth can result the startup to survive, thrive and be great.

Are there any investors who are interested in a variety of services that did pitch in 2012 JVN? Let's see their development in the near future.

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