Vidio to Strengthen Strategy Amidst the Momentum of OTT Business Growth

The over the top (OTT) platforms are reaching its highest growth momentum. Social restrictions due to the pandemic, encourage people to look for alternative entertainment when they are at home. Video apps have become one of the most popular choices -- at least as mentioned by several surveys, including the recent one by The Trade Desk and Kantar.

Obviously, the industry players won't waste this opportunity, especially local players. Vidio, an OTT platform under Emtek, has recently become a hot topic. Apart from its impressive performance, with the constant position at the top of the rankings for apps in the entertainment/video category, they are also rumored to have planned some strategic actions.

It was rumored that the on-demand video giant Netflix was interested in investing in Vidio. But when we confirmed, the company replied that so far the information is market speculation. Meanwhile, company executives, in several interviews with the media, said that at this time Vidio was indeed open to obtaining external funding [beyond the injection of the parent conglomerate group].

Business growth