Lapar.com’s New Looks and Offline Vouchers for Topup

Lapar.com just announced their new looks. It looks fresher and clean although not much different from other daily deals or groups purchase looks in general. The website was dominated by flashy colors, especially at header side, and now they have changed the colors to warmer and brighter colors.

The next update is that Lapar.com wants to accommodate people who want to purchase coupons but have no account (or internet banking) by selling refill offline vouchers to topup. Just like other prepaid cards, Lapar.com requires a minimum of Rp 50.000 valued voucher and is now available on 10 selling points in Jakarta and Bandung. You can see the complete list of selling points here, where Lapar.com collaborates with Platinum, Raja Rasa, Rasa Sunda and Pagoda for distribution.

As for me, Lapar.com is unique. In the middle of Disdus dan DealKeren – two Groupon giants – Lapar.com, est Dec 2010, is able to survive using food promo segmentation and get their own niche fans. Their method of partnership is also very good, specifically aiming to certain food with high discounts. Most discounts reach more than 50%, although the amount generally is not over psychological number of Rp 100.000.

Lapar.com keeps innovating through payment method via KlikBCA and partnership expansion to Surabaya. I hope (and believe) that Lapar.com will survive for a very long time and not only established because of “Groupon-clone” trend, which is probably is only a trend and one day will eliminate bandwagon startups.

Remember how we used to complain that we keep seeing similar websites popping out every day? Now after Groupon bought Disdus, they stopped popping out. Only DetikDeal and Maiplay launched after the acquisition. At the end of the day, only daily deals with the best and clear business model (and good management) will survive. What do you think?