Berrybenka is founded on August 2011 by Claudia Widjaja and Yenti Elizabeth. Interestingly, Berrybenka also has Jason J. Lamuda and Ferry Tanka as recently-joint advisors. Both people are founders of  Disdus which has been acquired by Groupon and previously was in investment list of East Ventures too.

The fund obtained, according to Claudia Widjaja, will be utilized to build Berrybenka as the leading fashion commerce site in Indonesia that promotes local brands and designers. Speaking about its portfolio, this is East Ventures’ first startup that focus on fashion commerce and should be interesting to hear as fashion commerce will be one segment to spark this year.

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