1. Startup

Biometric Platform Developer Element Inc Debuts in Indonesia

BCA as a strategic partner to implement the service for better digital banking

Element Inc partners with BCA for its debut in Indonesia. In its release, the New York-based biometric platform developer said, BCA is to implement authentication solution using facial recognition. Before Jakarta, Element Inc also has an operational base in Singapore, Manila, Nairobi, and Lagos.

The mobile software base biometric technology implementation from Element Inc is expected to ignite banking service development, to open the digital banking innovations and provide a convenient process. It includes improving customer acquisition for BCA by offering a safe and user-friendly experience through biometric authentication. It goes along with BCA's main focus in its technology innovation.

"BCA's reputation and success as the biggest private bank in Southeast Asia reflect the company's leading technology innovation, giving the customers high-quality products and services in digital banking," Head of Element Inc Indonesia, Suluh Adi said.

"By 2025, 284 million Indonesians are projected to have 410 million smartphone connection, that allows mobile banking to have the next breakthrough in digital financial. We're proud to be partners with BCA in order to develop digital initiatives and take a closer step to the frictionless future," he added.

Indonesia and target in 2019

Element Inc is supported by far with some investors, including GDP Venture, PTB Ventures, Central Capital Ventura, MDI Venture, and BRI investment arm. The Artificial Intelligence and biometric solution of Element Inc offer palm, fingerprint, and face recognition in the simplest and safest way.

The strategy for new markets, including Indonesia, is to adjust and form partnerships. Starts from the national-scale company for financial service, health and communication, also innovation companies with rapid growth in the market.

Their focus in Indonesia begins with providing high quality, streamlined, and scalable software service to be used by partners, including requirements and market demand. Their team believes the KPI on user growth and revenue will be discovered once the partner's success metric achieved.

Original article is in Indonesian, translated by Kristin Siagian

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