1. Startup

Blibli.com Officially Launched

Around midnight and the countdown numbers of which are listed on their site over, Blibli.com formally present to the public and offer services for e-commerce consumer in Indonesia. As described earlier in DailySocial, Blibli is an e-commerce services owned by PT Global Digital Commerce, a subsidiary of Djarum Group in the field of technology.

Although almost no change, judging from the initial view their site, except the loss of countdown banner (as a written from one of reader on DailySocial) and changed by iPhone - BCA promo and the promo purchase goods with credit cards, but with the disappearance of this countdown banner means Blibli, which is still in beta version, is ready to serve customers, process purchases, checkout and other supplies have also been provided.

Promo of the BCA is taking a big portion, in addition to share ownership, the promo is certainly meant to attract consumers, especially those using credit cards and want to make repayments by the facility from BCA. This approach reminds me of Belibarang.com which is fully supported by CitiBank.

I agree with my colleague Amir, the look of this site is fun, either for visits or crawling, on the main page, view the design of a large dot of the image label to give its own experience. For a store that provides products in Blibli also had quite a lot and some of them are well-known products, either national (international) such as Philips, Polytron, Harley Davidson, Batik Danar Hadi or product that have a specific consumer such as Alpina, or Seba Canvas Shoes. Still on layout, one facility that I like is the 'shopping box' section (which appears when browsing the product) that serves as a shopping cart, so you can choose to add product by clicking the add cart button or drag the image items you want to buy to this floating shopping box then do the checkout. Although the appearance is still less than the maximum, it was interrupted by the border the right side of the web page, but this feature is quite easy if you want to shop quickly. You can also personalize the shopping experience by selecting and storing a collection or your favorite store. As with some other e-commerce service which provides information on its users, Blibli also provide article from 'Experts', with 5 expert characters: Mr. Gadget, Mr. Gentleman, Mr. Spatula, Ms. Stylish, Ms. Belle and Mrs. Happymom. Apart from BCA - KlikBCA, Blibli also provides payment using Mandiri Internet Banking, credit card (Visa and MasterCard) and possibly also payment to the virtual account. From the layout, Blibli may be superior compared to similar service, for payment, BCA support and availability of other facilities also can add value, now let see the development of stores and the collection of products they will offer, because for online shopping mall services, a collection of products can be one of important value from the service, like a mall offline, the availability of stores and products must be attract consumers. The time countdown ended at midnight is pretty weird, yet again its weekend when people is likely to get online can also be debated, because it could be they are busy with offline weekend activities, not to mention an official Twitter account Blibli itself does not promote the end of countdown, when I saw Blibli Twitter account, their most recent tweet about 21 hours ago. The level of competition must be quite high, although each type of service providers continue to seek and find the right shape to serve consumers in Indonesia, the opportunity to service the online store would still wide open.Tokopedia just received a series B funding, Multiply getting ready with their new platform that is optimized for online retailers, and now Blibli present to jazz up the competition.

Disclosure: DailySocial and PT Global Digital Niaga, owner of Blibli, in a very complicated way is under the same investment parent company.

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