Digital Prepaid Strives to Become Consumers' Alternative Service

Over the past decade, telecommunication operators have been experimenting to find the right formula to improve its business performance. Since the emergence of over-the-top (OTT) services in Indonesia, operators have developed various service models to bring in new customers and increase ARPU.

A series of operators have tried e-commerce and digital money businesses. They failed to develop a sustainable business. From two years ago, the operator is finally back with a new strategy. This time, it's not creating digital services. Instead, they provide services that remains in the corridor of its core business, but with a different approach.

Operators introduce digital-based prepaid services. It is said as various user transaction activities are carried out entirely through the application. In this case, the operator offers a unique value proposition to accommodate market demand that likes to try new ways.