Discovering the Mission Behind Northstar Group and Google's Joint Business Plan
Focused on supporting technology startups in Southeast Asia; to deliver a new unicorn
In 2021, Northstar and Google have agreed to form a joint business plan. It's to focus on accelerating the growth of the digital economy in Southeast Asia.
Northstar Group's Director, Henky Prihatna said to DailySocial that the two companies will share roles. As a private equity firm, Northstar will focus on investing and allocating resources to provide local market knowledge. While Google will help a lot on the technology part, it also teaches best practices from global case studies.
"The combination is necessary for entrepreneurs in Indonesia. A successful startup does not only need a good founder but also has to understand the 'know-how'. At this point, we will share useful insights according to our experience and observations," Henky said.
In the initial phase, Northstar and Google will first test it. Therefore, it'll be focused on the existing portfolios. He also said that the big vision of this joint business plan is to deliver to a new unicorn in Southeast Asia for verticals outside the existing ones.
"The stage [startup] is actually flexible, but because it is still new, we want to pilot the project to startups that are already running [later stage]. Because this is also Google's first collaboration with venture capital," he added.
Apart from nurturing their existing businesses, they will also assist traditional companies to run digital transformation. As a general note, Northstar not only invests in technology companies but also embraces consumer and financial sectors.
Welcome to Premium Content
Become a DailySocial.id Subscription, you can get unlimited access to discover the best minds of innovation and to perceive the finest tech journalism products in Indonesia. Learn more
Access anytime, only this article.
Rp 7,000 /article
Unlimited access premium content.
Rp 150,000 /month